To launch Rockwell's “Wonderful Lie” Holiday Collection we hooked up with Parra this weekend and rolled around Los Angeles in an ice cream truck with all his new gear. We made stops at UNDFTD (Silverlake), HVW8 Gallery (Melrose), Arch Rival (Little Tokyo), Intelligentsia Coffee (Venice), Amoeba (Hollywood), and Turntable Lab (Fairfax).

Rockwell's Holiday Collection is now available here at
Check out the Rockwell/Stones Throw collab Rock Throw , and all of the other products here.

Photos by Kiwamu Omae & Lungston Hughes